Transparency, as used in science, engineering and business it implies openness, communication, and accountability. Transparency is operating in such a way that it is easy for others to see what actions are performed. At Eat Routes we simply define it as “the perceived quality of intentionally shared information from a sender”. Transparency is a pillar in Eat Routes’ day to day operations, where our clients and suppliers are involved in the final decisions that build the company’s overall strategy. Eat Routes has been able to use transparency to generate business between clients and suppliers, as they are more inclined to do business with companies that are willing to provide all the answers they need before completing a transaction.